Letters and Emails
2024 CAMPAIGN REVENUE STREAMS
This graphic shows just how important letters and emails are...making up OVER HALF of all campaign fundraising nationally in 2024. Product Sales (selling t-shirts, bake sales, etc) and events bring in less than 1%.
Candidate Letters
LLS will send 500 letters to be split between co-candidates. Candidates should only include their PERSONAL contacts in their contact tracker - do not use any contacts provided by team members (this can make writing the letter more difficult). Donations provided by these letters may only be awarded to the team and not an individual candidate.
Candidate Letters and Contact Trackers are due to LLS Staff by
December 6th, 2024 at 5 PM.
Candidate Emails
Sending your weekly email is a HIGHLY important part of your campaign (One email a week for 7 weeks). You can find weekly templates in the Communication Library.
The contacts who received letters should also be included in your weekly email list. Think of it as your "weekly newsletter."
Team Member Letters
Team Members can send personalized letters to their friends and family as well! Click below to find some example letters. Team Member letters and contact trackers are due on December 13th, 2024 at 5 PM.
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BE SURE TO INCLUDE YOUR PERSONAL FUNDRAISING PAGE LINK SO YOU RECEIVE CREDIT FOR YOUR DONATIONS. If you include the team link, you will not receive individual credit for your donations.
Thank You Examples
Once you receive a donation, be sure you are sending a thank you letter or email. This is a great opportunity to remind the donor about matching gifts! See example below!
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When it comes to thank-you notes: it is NOT about you, and it is ALL about them. With fundraising, the donor needs to feel like they are the one that is curing cancer, treating patients, etc. The more you can use the word “you” to show them the impact that they are having and make that impact tangible for them, the better. This flips the gift from a gift of loyalty, to a gift of passion – which leads to repeat giving and giving at higher levels.
World Cancer Day
World Cancer Day is February 4th, 2025. Click below to see examples that candidates, team members, and parents can use to honor the day and increase donations.